About
Sugarcoat is born out of a simple idea: to make it easy for businesses to connect with their customers and team members by sharing quality merch.
The merchandise industry has some obvious challenges. Summed up in one image: That big pile of T-shirts left behind in a box in the office, because the graphics did not turn out as hoped. Also, the fit is weird after one wash.
Our fix is merch made to last. Custom-made out of premium materials to give you what you need. And just that. We hope this can reduce some of the unnecessary merch of the world. Needless to say, we urge you to ask yourself one question before ordering from us: Do I really need it?
While not buying at all is the best for the planet, we recognise the value of merch done right. Wearing the same raincoat is still a mightily efficient way to create a sense of belonging at work. And it makes sense that a company wants to give a prospective client a gift to make them stand out. Beyond the gesture, we guarantee that every product has its own unbeatable function. No matter the logo in front, you'll want to use it again and again.
Our Values
The beliefs that guide us
Be careful
In everything we do we look for solutions that benefit both the planet and people. We strive to improve the status quo within our industry. And we pick partners that allow us to tackle wider challenges.
Keep business kind
Kindness wins. This goes for how we talk to customers, collaborators and each other. We also find that it forms the best foundation for business: Feeling safe and appreciated tends to feed creativity.
Insist on design
Merch only becomes relevant, when we judge it as any kind of design. It should suit your needs and be a pleasure to use. We are nerdy about materials and fits and how they play together with your personal choices.
Go for long-term value
Goodbye too fast, too cheap. There is no set recipe for changing how we consume. But we believe that if we allow our customers to tailor products from great suppliers, we end up with merch that lasts.
Our team
A group of entrepreneurs in Copenhagen coming together around the question: Is it not time that company merch became good? Together with like-minded partners and friends we carefully develop products that will save the day in the office. Without an unbearable price for the planet.
We are founded and backed by Rainmaking: one of the world’s leading company builders with a track record of more than 50 companies and offices in Copenhagen, London, Berlin, Singapore, Dubai and New York.
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